The AI-powered CRM for MSPs and IT service businesses
Meet MADDOX, the world’s smartest CRM.
It answers. It coaches. It never forgets.
MADDOX works like a personal assistant with a perfect memory. It keeps every word of every recorded call and meeting, answers any question about your business the moment you ask, coaches your reps in the middle of their calls, and keeps every commitment visible — so reps, managers and owners stay accountable to what was actually said.
When every number traces back to the call, the email and the meeting it came from, nobody spends Monday arguing about whose figures are right — the record already settled it.
Ask Maddox
Ask anything about your deals, reps and calls. Get the answer with its sources.
A normal CRM only knows what your reps remembered to type. MADDOX records every call and meeting word for word — softphone calls automatically, meetings when you upload the recording — so Ask Maddox answers from what was actually said. Check a deal before you dial, find out why your best rep wins and what the rest can copy, or pull any number with the calls behind it — like having the one person who was in every room, and forgets nothing.
It answers only from your own data, shows where every answer came from, says plainly when it does not know — and changes nothing without your approval.
In the product
Every answer shows the records it came from.
Record everything
Nobody types up notes. Every call is already on the record.
A normal CRM is only as good as what reps remember to log. In MADDOX, calls from the AI Softphone become transcripts, activities and last-contacted dates on their own. Every word of every recorded call and meeting is kept — ask about it tonight or six months from now and get back exactly what was said.
- Every call transcribed, attributed to a speaker and searchable by meaning.
- One timeline per contact, company and deal: calls, emails, meetings and notes together.
- Recording-consent warnings and retention settings built in, with call audio deleted once transcribed.
Coaching & the AI Softphone
Coach every rep on every call, without listening to every call.
When a customer raises an objection, the rep sees your team’s best answer on screen before the customer has finished the sentence. Every call is scored against the behaviors you care about, so you know who needs coaching without auditing recordings. And the 1 on 1 that follows opens with what was said and what was promised already on the table.
- A live objection surfaces the approved rebuttal and the call script the moment it is raised.
- Every call graded against your scorecard, with the objection library built from what actually gets said.
- 1 on 1s assembled from the record: commitments, development plans and evidence, not opinion.
- Commitments tracked from the call to done, so nothing promised in a 1 on 1 quietly disappears.
Integrations
Keep your PSA. MADDOX adds the sales layer it is missing.
MADDOX sits beside the systems you already pay for instead of asking you to replace them. An early-access ConnectWise connector, switched on per workspace, syncs your companies and their agreements — names, sites, industry, headcount, contract values, renewal dates and terms — so you sell against the client list you already service. Autotask is in early access too, and QuickBooks is an opt-in connection.
Tickets and dispatch stay in your PSA, where they belong. MADDOX adds what no PSA was built for: the sales calls, the coaching, the pipeline, and answers that span all three.
The platform
Everything your team runs on, in one system.
Every card below is a working part of MADDOX with its own pages behind it — 200+ capabilities, almost all switched on from day one. IT Audit is one exception: an add-on bought from the Marketplace.
Ask Maddox
Ask your CRM in plain English and get the answer with its sources — deals, calls, campaigns, coaching and reps. Nothing changes without your approval.
Sales coaching and 1 on 1s
Sales coaching software for MSP sales teams: every 1 on 1 prepped from real calls, every call graded on your rubric, and every promise tracked to a verdict.
Record Everything
MADDOX records every call and meeting into one timeline per customer, transcribed and searchable, so nobody has to remember what was said or promised.
AI Softphone
The MADDOX AI softphone coaches reps live: when an objection lands, the rebuttal your team agreed on is on screen while the customer is still talking.
Campaigns and marketing automation
Launch MSP marketing campaigns from a ready-made journey or build your own. Every campaign stays a draft, and sends nothing, until you approve the launch.
IT Audit
An IT assessment add-on for MSPs: score the client’s IT, then leave the site with a client-ready presentation already built from the assessment and the deal.
Questions
The things people actually ask.
What is MADDOX?
An AI-powered CRM built for MSPs and IT service businesses. It records every call and meeting, answers questions about your deals, reps and calls with the sources behind them, coaches reps live on calls and in 1 on 1s, and keeps everyone accountable to what was actually said and promised.
Does it replace our PSA?
No. It runs beside it. An early-access ConnectWise connector, switched on per workspace, syncs your companies and agreements so you sell against the client list you already service, while tickets, dispatch and time entry stay in the PSA. MADDOX for MSPs covers exactly what syncs.
Does the AI change anything on its own?
No. Ask Maddox reads and answers. When something should change — a follow-up task, a meeting, a campaign edit — it proposes it, and nothing happens until a person approves. No agent sends, creates, updates or assigns anything by itself.
Who can see what?
Permissions are set by role and down to the individual field, every workspace is walled off from every other, and every change lands in an audit trail you can search. How customer data is held.
Can we resell MADDOX to our clients?
Yes. Partners set up and support client workspaces from one console, with every session inside a client workspace recorded against their name and a written reason. See the partner program.
How do we get started?
Request access. MADDOX is available by invitation; we set your workspace up on your own data and walk your pipeline with you before you commit to anything.
See it against your own pipeline.
MADDOX is available by invitation. Request access and we set you up on your own pipeline, or bring us the one you already argue about and we will walk it with you.